LaMar’s Donuts to gauge candidates’ popularity with sales of “Dough-Bama” and “Mitt Yum-ney” treats

Will Presidential Donut Poll Again Pick Winner?

DENVER, Colo., August 30, 2012 – LaMar’s Donuts today announced the launch of the 2012 Presidential Donut Poll, a reprise of the 2008 (unscientific) survey in which customers were able to select from two limited-edition donuts on sale during the election season: the “Dough-Bama,” a donkey-shaped donut with blue sugar frosting and representing Democratic candidate Barack Obama, or the elephant-shaped “McCandyCain” donut with red sugar, representing Republican nominee John McCain.

For the 2012 poll, LaMar’s customers will choose similarly from the “Dough-Bama” and the “Mitt Yum-ney,” each appropriately handmade, shaped and decorated according to the corresponding political party’s identity.

The donuts will be sold from Sept. 1 through Oct. 31, and LaMar’s will track sales and release polling results throughout October on its website at www.lamars.com.

Four years ago, the LaMar’s Donuts Presidential Poll projected Mr. Obama as poll winner, with 52 percent of sales. As it turned out, then-Senator Obama won the real election with a nearly identical share of the popular vote: 53.7 percent.

This year the poll is benefitting the Colorado and Kansas City chapters of the Alzheimer’s Association, which will receive a portion of sales proceeds. September is World Alzheimer’s Month, an annual event in the effort to advance research and raise awareness of the fight against the neurological disease.

“We are very excited to get into a positive spirit of the 2012 election,” said Kayde Pierce, spokesperson for LaMar’s Donuts, “We’re looking forward to our customers helping us get a sticky finger on the pulse of the electorate.”