LaMar’s Makes Top 50 of Modern Baking List For a third consecutive year– LaMar’s Donuts has made Modern Baking magazine’s “Top 50 Largest Foodservice Bakery Operations.

LaMar’s Makes Top 50 of Modern Baking List

Gourmet donut consumption puts franchisor in elite company for second year

LINCOLN, NEBRASKA – For a third consecutive year, LaMar’s Donuts has made Modern Baking magazine’s “Top 50 Largest Foodservice Bakery Operations,” a national ranking of the highest achievers among baking-related restaurant businesses.

In the 2008 list, LaMar’s comes in at number 45, the same placement as the previous year, sharing the list with such notable restaurant chains as Panera Bread Company, Einstein-Noah Bagel, Au Bon Pain and Atlanta Bread Company.

LaMar’s was recognized in the MB article as a standout for its latest financial performance. For the fiscal year ending December 31, 2008, LaMar’s average unit- volume comparable sales rose 11.4 percent, according to CEO Anthony Bonelli.

“A lot of quick service restaurants are experiencing downturns in sales given the economy, but donuts seem to be recession proof,” the article quoted Bonelli as saying.

The Los Angeles Times reported in November that, according to research by the National Restaurant Association, nearly two out of three quick-service restaurant operators reported negative same-store sales and traffic levels in September. In addition, 50 percent expected their sales in six months to be lower than the same period last year.

In contrast, LaMar’s has reported a growth in average unit volume comparable sales annually since 2004 by an amount ranging from 10 to 15 percent. As a privately held company, the franchisor does not publish financial reports but usually releases a financial snapshot each year to the public.

Bonelli attributed the growth to several factors: the strength of our loyal customer base, an increased focus on raising brand awareness, expansion into additional non-traditional locations, new point-of-purchase displays inside LaMar’s locations, and a revamped gourmet coffee program that has doubled sales of the beverage in a number of stores.

About Lamar’s Donuts

Founded in 1960 by Ray Lamar in Kansas City, the first LaMar’s Donuts grew to national fame in part due to the long lines of customers that formed every morning at its door, as well as TV appearances by Ray Lamar and his gourmet donuts on NBC’s The Tonight Show and on The Food Network, among other productions. Since franchises became available in the 1990s, LaMar’s Donuts has grown to 30 locations in six states: Alabama, Arizona, Colorado, Kansas, Missouri, and Nebraska. LaMar’s Donuts have been recommended by Zagat’s Survey, the New Yorker and Gourmet Magazine, and were chosen in the summer of 2008 as one of America’s five best donuts by AOL Cityguide. More information is at