Case

Power of the brand

LaMar’s Donuts are “simply a better donut.” America agrees. Magazines like Better Homes and Gardens, Town and Country, The New Yorker and Gourmet magazine have coined LaMar’s the best donut ever made. The esteemed Zagat survey, which includes the finest restaurants in its worldwide listing, named LaMar’s Donuts the place “that perfected the art of the doughnut.”

Why LaMar’s is better

Our high-quality products, friendly customer service and welcoming environment has built an extremely loyal customer base. We routinely get emails and phone calls from customers that have tried our donuts once and are a LaMar’s Lover for Life.

Each LaMar’s location is a gourmet donut store, a coffee bar and a community gathering place. Daily customers start their morning routine with a delicious, handmade donut and fresh-roasted cup of coffee and enjoy meeting their friends in a relaxing environment or working in an “office” away from home. At the same time, our stores are set-up for quick service to accommodate the rushed customer who is hurrying for a morning appointment or meeting.

The market

The breakfast daypart continues to pay dividends for foodservice bakery chains. LaMar’s high-quality products combined with our generous portions and product variety gives us an edge above our competition.

The donut industry has shown steady growth; current retail, bakery donut shop sales are approximately $10 billion. LaMar’s Donuts superior product quality, service philosophies and store environment – operated under our core mission of Quality *Service* Environment (QSE) – when coupled with convenience and accessibility, has penetrated the market shares of major donut chains and local supermarkets. LaMar’s Donuts is dominant in the Kansas City and Denver markets and expansion to other markets has proved just as successful.